Launch of our 2026 campaign: ‘Leaving a legacy is giving them a little extra soul’
- Mar 10
- 3 min read
For the first time in its history, Talents & Violon’celles is launching a major awareness campaign focused on bequests. Whilst our work has so far relied on the loyalty of our patrons, we now wish to explore this new avenue of support in order to significantly increase our resources, expand our instrument collection and meet the growing demand from musicians of the highest calibre.
Creative origins: the boldness of youth
It all began last September with a brief sent to students at Sup de Pub Paris. Over the course of an intensive week, around forty students, divided into eight groups, worked on the campaign’s identity under the guidance of their tutors, Creative Director Bruno Morelli and Art Director Pierre Belin.
Following an initial shortlist of four projects, two concepts were selected: the first is the one you are seeing today for our 2026 legacy campaign. The second will be rolled out in 2027 for a more general campaign on giving.
The symbolism of the instrument: between eternity and resonance
The winning design highlights the instrument at the heart of the musician’s performance. Through subtle graphic design, the sound holes of the cello and violin have been transformed into the infinity symbol, a symbol of eternity.
The tagline, ‘To bequeath is to give them an extra measure of soul’, has a double meaning: it evokes the passing on of the donor’s memory, but also gives a nod to those in the know. In violin making, the sound post is that small, invisible yet vital piece of wood placed inside the instrument, which enables its resonance and the quality of its tone. Without it, the instrument remains silent; without your bequest, the music of tomorrow could fall silent.
From behind the scenes to the final production
This campaign is the result of a wonderful chain of solidarity:
The photo shoot: the photographs were taken during our masterclass in December 2025. We would like to extend our warmest thanks to our two featured musicians, Michelle Tang (cello) and Elie Hackel (violin), for their cooperation. And, of course, to our photographer Gilles Arbwick for his talent and adaptability (the schedule was particularly tight that day).
Post-production: the students on the winning team carried out the artistic retouching themselves to subtly incorporate the infinity symbol onto the instruments.
Finalisation: the mock-ups were finalised in-house by the Talents & Violon’celles team to ensure they were fully consistent with our brand identity.
An ambitious action plan across the board
Since early March, the message has been shared across all platforms to reach as many people as possible:
Press: features in Diapason (March) and in the special ‘Legs’ issue of Le Particulier magazine (May).
Radio Classique: from 16 to 31 March, 36 adverts featuring the voice of actress Anne Deleuze and the cello of Elise Comte will be broadcast throughout the day.
Digital: campaigns on Facebook, Instagram and LinkedIn from 9 March, supplemented by an email campaign targeting 35,000 contacts and support from Google Ad Grants.
Community initiative: Talents & Violon'celles has recently joined the ‘Testament Solidaire’ collective, which promotes charitable giving through wills on a national scale.
Pass on your assets with complete peace of mind
Because planning a legacy is a personal decision, our dedicated brochure clearly explains how your estate can help secure the future of the arts and crafts sector and support the talented artisans of tomorrow.
Need some advice? Our General Manager, Elena Esper, is available to discuss your projects in complete confidence and with no obligation.
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